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CIPR Social Summer
Social Summer 2011
2011 schedule at a glance:
26 May - What has Google ever done for PR?
9 June - Social
media meets news and TV
16 June - How to get ahead in social. How to build your own online reputation
23 June - Where next? Here comes web 3.0 and the Internet of Things
7 July - Social
media No-No's and how to tell your boss / client they are wrong
14 July - Kick-start your Social Media strategy
Presentations from CIPR Summer 2010
16 Sept -
The LinkedIn Special
23 Sept -
The Facebook Special
30 Sept -
The Wordpress Special
7 Oct -
What is your Wikipedia strategy
14 Oct - What has Google ever done for PR?
28 Oct -
CIPR SM minutes
23 Jan 2012
5 May 2011
21st April 2010
9th June 2010
29th July 2010
14th September 2010
9th February 2011
CIPR social measurement group
3rd June 2010
16th July 2010
11th August 2010
Social measurement resources
Glossary of terms
Contribution to Summer 2010 update to CIPR measurement and evaluation guidelines
Draft guidance to CIPR members, Feb 2011
Social media guidelines review document
Introduction to the CIPR social media guidelines
Social media and the CIPR Code of Conduct
Potential legal issues
What to be aware of as an employer / employee
Social media measurement
Other issues: Online tracking, Online advertising, SEO, Pitching, Off the record; Wikis
Rules of engagement; and The future
Further information: CIPR resources; Useful links
New content to be added
Has the PR industry failed to reskill for SEO
Has the PR industry failed to reskill for SEO - and will social media be the next missed opportunity?
1st July 2010
Blog post by Stephen Waddington
Blog post by Daryll Willcox
Blog post by Wessel can Rensburg
Blog post by Philip Sheldrake
Follow up post by Philip Sheldrake
Has the PR industry missed the boat on the optimisation of web content to attract the attention of Google, more commonly known as search engine optimisation? The emergence of the multi-million pound search industry during the last decade suggests that may be the case.
Search agencies are increasingly packaging planning, content development and analytics, into a payment-by-results model. It’s a compelling proposition for a marketing director that is seeking guaranteed outcomes.
Now search agencies are starting to use PR tactics such as press releases, bylined content and wire distribution to drive their campaigns prompting the scrutiny of the role of PR versus SEO.
Join participants from the PR and SEO industries including
Will McInnes and
Kelvin Newman to debate the issue on Thursday evening. The two-hour session will kick-off at the
CIPR’s headquarters in Russell Square
, London at 5pm. The cost is £10 on the door to cover beers and nibbles.
Hosted by Stephen Waddington and Phil Sheldrake.
Speed, a PR agency that manages the reputations of businesses in traditional, online and social media.
Ex-hack, conference speaker and media commentator on topics related to public relations, social media, digital and traditional media.
Famous for "appropriating" the flood data held by the Environment Agency and representing it to the UK public in a much more usable Google maps mashup format, before the legal letters arrived and the issue hit the House of Lords and the House of Commons.
The Social Web Analytics eBook 2008
, downloaded over 90,000 times!
I'm coming and I've tweeted about it and Facebookywooked it and everything
Let us and everyone know you're coming here on LinkedIn
And then everyone know:
help on how to format text
Turn off "Getting Started"