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CIPR Social Summer
Social Summer 2011
2011 schedule at a glance:
26 May - What has Google ever done for PR?
9 June - Social
media meets news and TV
16 June - How to get ahead in social. How to build your own online reputation
23 June - Where next? Here comes web 3.0 and the Internet of Things
7 July - Social
media No-No's and how to tell your boss / client they are wrong
14 July - Kick-start your Social Media strategy
Presentations from CIPR Summer 2010
16 Sept -
The LinkedIn Special
23 Sept -
The Facebook Special
30 Sept -
The Wordpress Special
7 Oct -
What is your Wikipedia strategy
14 Oct - What has Google ever done for PR?
28 Oct -
CIPR SM minutes
23 Jan 2012
5 May 2011
21st April 2010
9th June 2010
29th July 2010
14th September 2010
9th February 2011
CIPR social measurement group
3rd June 2010
16th July 2010
11th August 2010
Social measurement resources
Glossary of terms
Contribution to Summer 2010 update to CIPR measurement and evaluation guidelines
Draft guidance to CIPR members, Feb 2011
Social media guidelines review document
Introduction to the CIPR social media guidelines
Social media and the CIPR Code of Conduct
Potential legal issues
What to be aware of as an employer / employee
Social media measurement
Other issues: Online tracking, Online advertising, SEO, Pitching, Off the record; Wikis
Rules of engagement; and The future
Further information: CIPR resources; Useful links
New content to be added
The CIPR's Social Summer
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UPDATE April 2011: The CIPR Social Summer is back by popular demand. Further info on how the schedule is coming together can be found here -
CIPR Social Summer 2011
UPDATE NOVEMBER 2010: The CIPR Social Summer has now officially ended for 2010 but we are hoping to kick-start the 'socials' again in January 2011 if there is enough demand.
If you have any suggestions about new sessions or changes we can make then please do let us know. The panel is keen to hear from you. Just join the wiki and leave us a note on the discussion page!
The CIPR's Social Summer 2010 is a series of interactive and stimulating workshops delivered with panache by members of the CIPR Social Media panel and other social media thinking and doing types. The workshops aren't quite the usual... for one thing, this is the first CIPR series pulled together openly on a wiki, by CIPR members and non-members, with each workshop owner having completely free reign to tempt you with the fruits of their grey stuff, experience and let's say "unique" view on the world.
Share a glass of wine or a beer with your peers and feel the social media force rise within.
Nearly every Thursday over the Summer 5pm-7pm.
£10 on the door please to cover the cost of the tipples and nibbles (not payable by those running the workshops of course!)
Please note: this is a series run by members rather than by the CIPR team directly (although thanks Sarah and Eloise for your support). So please, if you have any questions, do one of the following:
Click the Discussion tab above and, well, discuss!
Tweet with the hashtag #ciprsm
and someone will respond the same day for sure.
Tell me more about the differences between the Social Summer, Freshly Squeezed and PRofessional series
How to use this wiki
Please edit away anywhere you like on this wiki as you see fit... just click "Edit" top right, although please consider registering with this wiki first (by clicking "Join" top right) so everyone can see who edited what. Or use the "Discussion" tab at the top of each page to, well, discuss.
The London Sessions
At CIPR HQ,
52-53 Russell Square
Follow the links in the "What" column to find out more detail and you can also let us know if you're coming by clicking the link in the last column (requires LinkedIn profile).
this link takes you to all the future events as published on LinkedIn
The Art and Science of
Social Web Analytics
and How to Avoid Wasting Your Time.
Ben Scott Robinson & Si Crowhurst
. The Whole World In Your Stakeholders Hands.
As you might want to be at
Social Media Marketing 2010
What has Google Ever Done For PR
? Using Google Tools To Build and Drive PR campaigns.
Stephen Waddington and pals
Has the PR industry failed to reskill for SEO
- and will social media be the next miss opportunity?
Grabbing ahold of social media
. Social media is all so new 'innit, or is it? We've really done it all before.
Iain Dodsworth, MD
(this is a new session, and Julio's has moved to the 29th)
TweetDeck, Twitter and other status updates
The Social Stigma of Losing Your Hard-Won Mayorship
Julio Romo (previously scheduled for the 15th July)
Social Media Meets News and TV
How To Get Ahead In Social
. How To Build Your Own Online Reputation.
Social Media In Real Life.
Why Social Networking Isn't Just Screen Based
Social Media No-No's
, and How To Tell Your Boss / Client They're Wrong.
Here Comes Web 3.0 and the Internet of Things
THE SOCIAL SUMMER IS EXTENDED!
IT'S ALWAYS SUMMER AT THE CIPR :-)
Please note that only those sessions with a "I'm coming" hyperlink in the last column are confirmed right now. We're working on the other sessions, but this is your wiki too so jump in if you want to edit anything, discuss anything (discussion tab at the top of each page) or put yourself forward to run something or other.
Guy Clapperton (his
The Twitter Special
. A review of the basics.. ramping up to intermediate... power users...and who are these gurus, mavens and other jargon-ridden types?
David Phillips (his
The LinkedIn Special
- networking in the most powerful business social network
Brand engagment using Facebook
How to make a your Facebook page a success - and how to judge it!
Setting up a blog: Blogging Platforms - which one to choose when you're only choosing one?
A look at the wonder of WordPress, the power of Posterous, and the temptations of Tumblr - a chance to discover the right way to 'do your thing' and make it 'zing'.
What is your Wikipedia strategy
Next January 15 it will be 10 years since the birth of Wikipedia. The project's remarkable growth looks set to continue for the next ten years.
What has Google ever done for PR? - a repeat of Andrew Smith's session (
to the previous session) simply because it's awesome. If you missed it first time round, don't miss out this time. And come again to help it all sink in!
- Online or offline, it's a people thing!
Biographies / Contacts / Links / Famous for...
According to journalist Jack Schofield at The Guardian, I was the second PR person in the UK to begin sending press releases via e-mail in 1991 (hat tip to then Apple UK PR Manager Frank O'Mahoney who beat me by a few weeks).
Co-founded Pembridge Partners LLP, Text 100 / Next Fifteen and COO of The Conversation Group.
Ged is also an underground club DJ playing deep house regularly throughout London and is currently trying to get his head around Logic Pro 7 for the Mac.
Famous for "appropriating" the flood data held by the Environment Agency and representing it to the UK public in a much more usable Google maps mashup format, before the legal letters arrived and the issue hit the House of Lords and the House of Commons.
The Social Web Analytics eBook 2008
, downloaded over 90,000 times!
David Phillips FCIPR
A long time ago (in 1995), David alerted the CIPR Annual Conference to the internet as significant to PR practice. Chairman of the joint CIPR/PRCA Internet Commission 1999/2000,
of three online PR practice books (the latest for the CIPR with Philip Young of Sunderland University),
Practitioner and digital consultant
of digital toys for PR practice. Even
Prof James Grunig
thinks he is a scholar!
Banished to the B2B wastelands of a battered construction industry since the late 1980s, Wikipedian, blogger and collaborative IT evangelist, Paul has spent the past two years managing an online community,
(Built Environment + Web 2.0 + Barcamp) for people interested in applying social media in the built environment. In the process, he's learned a bit about nurturing interest groups spanning the real and digital worlds.
Erstwhile copywriter, radio producer, music journalist, sponsorship consultant, marketing manager - and that's just the stuff he owns up to. Currently Head of Digital at Lansons Communications.
Social Media Manager for Honda Motor Europe
To get an idea of her work see this blog about the Honda crowd sourced multimedia car launch film
To get an idea of its YouTube reach
PR Executive at Honda Motor Europe Ltd
Communications Manager at What Green Car?
MINI Media Relations Assistant at BMW (UK) Ltd
help on how to format text
Turn off "Getting Started"